MedTouch, the leading provider of interactive, web-based solutions for healthcare organizations, announced a special webinar entitled A Day in the Life of an Online Healthcare Traveler which focuses on demystifying the ways consumers use the Internet for health research and proposing how hospitals can capture a greater share of this interest through innovative marketing and commerce strategies.
"Health systems need to realize that they cannot live on reimbursements alone," said Paul Griffiths CEO of MedTouch. "Since the gyrations in the global markets have crippled the bond market, investment returns, and charitable giving, it is more critical than ever that hospitals find alternative sources of revenue and think outside confines of traditional business models.
"Online retail healthcare is a tremendous, untapped revenue stream for hospitals. But most important of all, if you don't develop online marketing and loyalty programs today, you can't depend on the volume you need tomorrow."
"The Retail Healthcare marketplace is currently estimated to be 500 billion in revenues annually and projected to be one trillion within five years," states Tony Paquin, CEO, of Paquin Healthcare. "The individual empowered consumer will be the key to substantive change in healthcare over the long term."
This webinar is the first step in a new partnership between MedTouch and Paquin Healthcare, also announced today, to ensure hospitals and integrated health systems capture and retain patients online. Through this collaboration, both companies will provide services and software to clients through bundled, turnkey offerings, turning existing hospital sites into new sources of income and helping hospitals position themselves as the online home for local healthcare consumers.
Source: economictimes.com Contributed by: DMSMedwire Research JSG Team
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