According to a September 2007 report by the Indian Council for Research on International Economic Relations (ICRIER); “It is projected that india will lose US $ 23 Billion annually as foregone income over the decade i.e. between 2005 to 2015 owing to deaths related to lifestyle chronic diseases. In order to safeguard & prevent this revenue loss over the decade, corporate groups like Apollo, Max, Fortis, Wockhardt etc are entering preventive diagnosis and pre-empt health checkups market and are also conducting many physiotherapy lessons for young & adult professional groups.
Ranbaxy SL has also stepped towards pre-empting illness and has shown a promising growth by having more than 500 health checkup centers which include new small setups’ by Ranbaxy, and has developed strategic partnership with Corporate like Fortis Groups enrolling private clinics & doctors.
Preventive health checkup Concept is now widely accepted & implemented by many Government organizations for their workforce so as to provide improved working environment and supervised health checkups for their e workforce.
According to us, this business model would not only give a new breakthrough to those who face daily life stress and wait for last moment diagnosis and consecutively end up paying exorbitant medical bills , but would also provide High ROI for Ranbaxy SL and other Corporate groups who identify themselves with the real meaning of opportunity cost.
We feel this to be a very result oriented approach by Ranbaxy SL towards preventive healthcare. We can say this because this concept not only benefits the upper class families but also help in catering to mid-lower and backward sections of the Indian society. Well as we all know; “prevention is always better than cure”. This is indeed a great concept.
Source: DMSMedwire Research (Joint Study Group) Contributed by: DMSMedwire Team
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